What does luxury travel really mean? For some, it’s about five-star hotels and first-class flights. For others, it’s about ease, comfort, and having someone else handle the details. We asked our Facebook group what luxury means to them, and the answers were as personal as travel itself. One person said, “Luxury is more of a feeling”—and we couldn’t agree more. If you’re wondering how to add luxury to your next trip, here are five thoughtful ways to elevate your travel experience, without needing to fly private or stay in a palace.

“For me, true luxury travel is having someone else plan a beautiful, high-end vacation to a destination I’ve not been, so that I can focus on the experience and not the plans.” – group member

Luxury means something different to everyone—but more often than not, it’s about how a trip makes you feel. If you’re dreaming of a more elevated travel experience, here are five ways to bring a sense of luxury to your next trip:

1. Upgrade your room.
Instead of choosing the most basic room, consider one with a view, a balcony, or a little extra space to spread out. It’s a small change that can transform your entire stay.

2. Arrange private airport transfers.
There’s something incredibly relaxing about stepping off a long flight and being greeted by a professional driver holding a sign with your name on it. It sets the tone for a smooth, stress-free journey from the moment you arrive.

3. Choose private tours over group excursions.
Private guides offer a more personalized, immersive way to experience a destination. We specialize in arranging custom tours that go deeper into local culture—and they’re always tailored just for you.

4. Book your hotel one night ahead if you’re arriving early.
Landing in Europe after an overnight flight? If check-in isn’t until mid-afternoon, reserve your room starting the night before. That way, it’s ready and waiting when you arrive—perfect for a nap, a shower, or a hot bath to recharge.

5. Use a Virtuoso-affiliated travel advisor.
Working with an advisor like us means access to exclusive hotel perks: potential room upgrades, resort credits, early check-in, late check-out, and more. It’s one of the easiest ways to add value—and a touch of luxury—to your stay.